“Churches throughout the Western world find themselves increasingly marginalized from society as they endeavor to relate the good news to people whose assumptions and attitudes have been shaped by modernity and postmodernity. Our post-Christian, neopagan, pluralistic North American context presents crosscultural missionary challenges every bit as daunting as those we would face on any other continent.

Unfortunately most pastors and church leaders have had no missiological training. Consequently they resort to marketing strategies in place of missionary insights in their attempts to reach out to a population that is becoming increasingly distanced from the church.”

– Eddie Gibbs in Church Next: Quantum Changes in How We Do Ministry